Creative Writing
My deep passion for my love of all things creative has allowed me to explore several creative writing projects throughout the years.
Digital Analytics
Digital Marketing Analytics is a vital piece to actionable recommendations and successful marketing initiatives. I’ve had the opportunity to calculate several KPIs, such as CTR, CPC, VCR, Engagement Rates, and ROI, among others to create final client deliverables, recommend mid-campaign optimizations as well as deliver weekly reporting. In addition to calculating client KPIs, I’ve also worked with Visualization Tools like Tableau and Microsoft Excel.
Digital Marketing
With over seven professional years and an MBA concentration in Digital Marketing, I was able to specialize in Programmatic Campaign Management, Media Planning, Programmatic Strategy, and Account Management.
“A good mix of creativity and analytical thinking is needed for optimal solutions.” – Mercedes Tucker
About Me
I am a very intellectually curious individual with a deep love for knowledge.
Get In Touch
- mmtucker@uwalumni.com
- (312) 646 0589
Mercedes Tucker 