About

Hi, my name is Mercedes Tucker! It’s great to meet you! Thank you for stopping by my website! 🙂

My curiosity for consumer behavior has shaped my academic and professional journey. With a degree in Consumer Science—drawing from psychology, consumer finance, economics, and business—I developed a deep understanding of how and why people make purchasing decisions. I was especially fascinated by analyzing store layouts, advertisements, and packaging to determine why some products thrive while others fail. To complement my consumer insights expertise, I earned a Business Certificate, covering finance, accounting, marketing, and organizational behavior, and later obtained an MBA to refine my strategic approach further. I’ve leveraged this knowledge throughout my career to drive impactful marketing strategies. My expertise spans digital marketing, programmatic advertising, programmatic strategy, digital analytics, and strategic account management. I combine creativity with data-driven decision-making to enhance consumer engagement and deliver measurable results. I am passionate about using innovative marketing solutions to bridge the gap between consumers and business strategy. I’ve worked alongside top brands, such as Kraft, Barclays, Sony PlayStation, Jaguar Land Rover, Mondelez, Sargento, USA Today, among others.

Career Summary Highlights
Throughout my professional years, I’ve accomplished the following:
* Translated complex data into actionable insights—analyzing large datasets to develop strategic solutions that enhance client performance and campaign optimization.
* Enhanced client engagement and retention by designing and maintaining dynamic, user-friendly Tableau dashboards that provide clear, real-time marketing performance insights.
* Drove data-backed marketing decisions through in-depth analysis of digital marketing performance, consumer insights, and market research to refine targeting strategies.
* Executed high-performing programmatic campaigns across DSPs (The Trade Desk, AppNexus, and Amazon) that consistently met or exceeded client KPIs.
* Managed and grew client accounts by overseeing digital marketing initiatives (National, Programmatic, Branded Content, Editorial Sponsorship, Run of Network) from pitch to execution, leading to year-over-year account growth through strategic and customer-focused account management.

Outside of my Digital Marketing career, I enjoy creative writing. I’ve loved to write for most of my life because it has always been a way to freely express my thoughts, desires, and imagination. I’ve written several short stories, blog posts, and a novella.

In my spare time, I enjoy art, music, movies, video games, drawing, long walks in nature, learning new things, traveling to new places, meeting interesting people, hanging out with Gabriel the Cavapoo, and being a homebody.

Quick Fun Facts